About
The system was built for agents.
We’re building it for students.
Naraa is made by education operators who spent 30 years inside admissions, and watched too many strong students lose out to commission, missed deadlines, and bad information.
Why we exist
A student like Aizhan.
Top of her class. Ambitious. Exactly the kind of student a great university wants. And the admissions system failed her at almost every step.
“I was a strong student. I just didn’t know what I was good at, and no one in the system was actually on my side.”
- A strong student, but a weak personal profile, with no one to close the gap.
- Pushed toward a university that paid the agent the best commission.
- Missed the latest offers, and the deadline that mattered most.
- Parents paid a fortune, and the family still ended deep in debt.
The outcome was a $200K family debt, no scholarship, and a place that was never the right fit. Naraa exists so the next Aizhan never walks that road.
Why now
Five forces converging, for the first time.
None of these is new on its own. Together, and now, they make an AI-native admissions platform both possible and necessary.
- 01
Mobility
Families now weigh dozens of destinations beyond the US and UK.
Naraa analyses more than 50,000 colleges, universities, and boarding schools. No agency can keep that much data current.
- 02
Trust
Commission-driven advice and biased recommendations are now obvious to families.
Naraa starts from the student's own profile, searches the whole market, and shows why each match fits, not a short list of partner schools.
- 03
Spend
University marketing budgets are ballooning while yield per dollar falls.
Naraa is a marketplace that helps institutions find their ideal candidates and spend recruitment budget where it actually converts.
- 04
Demand
Younger, wealthier, tech-fluent families are leaving old-fashioned consultancies behind.
Naraa meets that demand worldwide, helping families discover their needs and match to the right opportunities.
- 05
AI
For the first time, the expertise of thousands of counsellors can live in one place.
Naraa puts a counsellor's depth of research and drafting in every student's hands, at a fraction of the cost.
Five forces. One moment.
The first AI-native college admissions platform
The company
Built in Geneva. Backed by 30 years in education.
Naraa is a product of Edvero Sarl, founded by the operators behind the Feydey K-12 School and GSED, who have educated tens of thousands of students and placed thousands into universities worldwide.
Meet the teamBe first in line.
Naraa opens in 2026. Join the waitlist and we'll invite you first.